Magazine Advertisement
InDesign
This full-page magazine spread alerts readers to a new meal kit delivery service to solve millennials' need for quick but healthy meal options to support their busy lives. I incorporated imagery that will entice the sense of taste, and meet the target audiences desire to have fresh sustainable food options. This design follows the brand guidelines for color, shape, and typography.
After identifying the target audiences need, I explored layouts that would address the need for short sections of information yet imagery driven.
My first iteration focused on the idea that dinner time is as easy as 1-2-3 with Fresh Fare Farms meal delivery kit. However, this would not stand out in a magazine. With pages and pages of content, I needed to grab the viewers attention and cause them to pause long enough to read content on the ad.
My second iteration, uses imagery as a focal point, appealing to the sense of taste. The brand colors promote the idea of freshness and sustainability. I chose to include the brand icons to draw attention to the call to action. This design lead me to take the concept even further in iteration 3.
