Multi-Channel Campaign
InDesign and Illustrator
This multi-channel campaign includes a magazine advertisement and a digital social media carousel.
The campaign aims to increase sign-ups for Fresh
Fare Farms by promoting their latest initiative, which addresses millennials’ demand for quick, healthy meal options that fit their busy lifestyles. For every new sign-up, the company donates food items to support the local community.
Social Media Carousel and Banner
My Process: Magazine Ad
Recognizing the target audience’s need for brevity and image-driven visuals, I explored multiple layout options.
My first iteration focused on the idea that dinner time is as easy as 1-2-3 with Fresh Fare Farms meal delivery kit. However, this would not stand out in a magazine. With pages and pages of content, I needed to grab the viewers attention and cause them to pause long enough to read content on the ad.
My second iteration, uses imagery as a focal point, appealing to the sense of taste. The brand colors promote the idea of freshness and sustainability. I chose to include the brand icons to draw attention to the call to action. This design lead me to take the concept even further in iteration 3.
