Portfolio
Welcome to Erica's Portfolio! This is a space where I showcase a blend of my creative projects and visual design work. Feel free to explore and get a glimpse of my journey!
Book Jacket 1
Photoshop, InDesign
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​The objective was to design a memorable book jacket that appeals to the target audience (women age 28-40 who love woman’s fiction) and is indicative of the novels theme: Secrets can be destructive. I drew inspiration from The Secret Garden, focusing on a garden door and its ability shield and reveal information. The juxtaposition of the lush green garden and the dying rose highlight the crossroads the two main characters face.
Magazine Ad
InDesign
This full-page magazine spread alerts readers to a new meal kit delivery service to solve millennials need for quick but healthy meals options to support their busy lives. I incorporated imagery that will entice the sense of taste, and meet the target audiences desire to have fresh sustainable food options. This design follows the brand style guidelines for color, shape, and typography.
Book Jacket 2
InDesign, Photoshop
Option two for the fan fiction novel Secrets We Hold Dear this book jacket appeals to readers of women’s fiction and encapsulates the essence of the novels plot: What happens when characters hold on to secrets? This cover design uses muted colors and a purple back cover to emphasize concepts of trust and loyalty. The image emphasizes the key (no pun intended) point of conflict in the novel.​
Figure Ground Reversal
Illustrator
The objective of this project was to visually interpret the word “mix” and incorporate two randomly assigned objects. My objects were eyedrops and lipstick. After a series of mind maps, I focused on the phrase “mixed up” and its relationship to figure-ground reversal.
Visual Art
Various Media
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View art work in various media: graphite, pastel, and oil painting. My work consists of still life drawings, and creative conceptual pieces.
